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THE CONCEPT
The Léman Expat Fair was developed with the intent of giving a “helping hand” to the international expat community. Employees, trailing spouses and their families can expect “peace of mind” in their new surroundings knowing they will be able to find, what they need when the time arises during hard transition periods, no matter the level of integration. That’s why we call the Léman Expat Fair "a one-day event, ALL YEAR LONG!" |
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BUILDING RELATIONSHIPS IN THE CANTON
A positive relationship with the canton has been developing since late 2008 and in 2009 the former president of the Vaud parliament, Mr. Jacques Perrin, inaugurated the event. In 2010 the LEF welcomed the participation of the Canton of Vaud. |
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Although
a one-day event,
the Crystal Sponsors, the Exhibitors
and the website are
heavily promoted
throughout the year |
PUBLICIZING THE LEMAN EXPAT FAIR DURING 2011
Advertisements promoting the Léman Expat Fair were printed in the International Herald Tribune, Hello Switzerland, Swiss News, Swiss Times Media, Newsletters of international clubs, schools and professional organizations. The event was steadily broadcast on Radio 74. News articles about the Léman Expat Fair appeared in printed and online media like 24HEURES, Tribune de Genève, Swisster and Living in Nyon. Web adverts during the year featured on SwissInfo, Expatica, ExpatMarketplace.com, AngloInfo, Expat Women, and many others including the network of exhibitor websites.
Distribution of flyers and posters were made to multinationals, schools, churches, social clubs, welcome services, embassies, exhibitor networks. as well as businesses and social areas frequently visited by expats.
Pre-packed Léman Expat Fair welcome bags and the LEMAN EXPRESS catalogue, both printed with logos of the Crystal Sponsors, were distributed to visitors the day of the event and are continued to be distributed throughout the year at Léman Events events. |